THE EUROVISION LAB. IN AUSTRIA
The EuroVision Lab. of the Austrian partner monochrom consisted of four different elements and took place not only in Vienna, but also in Graz and Lindabrunn during 2015 and 2016. Central to the Lab. was the exhibition Zeigerpointer. The Wonderful World of Absence, which was developed collaboratively with students of the course Exhibition Design offered by the FH Joanneum, a university of applied sciences in Graz. Its results were presented at the Nomad Museum VSL in Lindabrunn.
The exhibition was based on a previously developed Exemplary COP-Unit, which, however, was considerably extended and completed by interactive elements. It was the exhibition’s goal to highlight new and noteworthy perspectives on the topic and to encourage visitors to reflect on the question of perspective. In addition to this focal Lab. exhibition, the Austrian group of artists was involved in another EuroVision Lab. activity: During the paraflows festival, they presented the ideas and concepts of the EMEE’s Change of Perspective. It is worth mentioning that during discussions, a connection was established between the EMEE concepts and the festival’s central topics, i.e. ‘digital migration’ and ‘identity in a digital world’. Moreover, the presentation of the results of the Young Scenographers Contest was also part of the Austrian Lab. activities and took place at the Museum im Palais – Universalmuseum Joanneum in Graz.
For the very first time, the concepts, plans, models, photos and room minstallations dedicated to the re-interpretation of European museum objects were shown to the public. Rounding out the program of the Austrian EuroVision Lab., two workshops designed specifically for students at school covered the topics ‘Objects as Migrants’ and the Exemplary COP-Unit of monochrom’s Zeigerpointer.
‘For every facet of human existence there is undoubtedly someone engaging with the subject through their artwork. Museums and cultural centers no matter how widely varying their subjects can make good use of and give support to this creative impulse by bringing practicing artists into their exhibitions, spaces, and events that they host. The short-term goal is to integrate more artistic approaches in classical exhibitions and to bring more art and culture to the people outside of the museum.’
Report of EMEE partner monochrom on their EuroVision Lab. activities and their future work with museums
ELEMENTS OF THE EUROVISION LAB. IN AUSTRIA
YOUNG SCENOGRAPHERS CONTEST TRAVELLING EXHIBITION
A new view on European cultural heritage! The Young Scenographers Contest surprises with outstanding works. The results of the European design contest are presented at the Museum im Palais in Graz from May 8th to June 7th 2015 – an exhibition in the course of Designmonat Graz. Plans, models, photos and room installations are dedicated to the presentation of European museum objects.
PARAFLOWS FESTIVAL. DIGITAL MIGRATION. LAB TALK. WHAT IS THE POINT(ING)? INNOVATION DURCH REPRODUKTION.
Activation and participation of visitors
The LAB. TALK ‘What is the point(ing)? Innovation durch Reproduktion.’ is the starting point for the EMEE EuroVision Lab. for monochrom. In collaboration with our associated partner, the paraflows festival, the festival for digital arts and culture with the this years theme: ‘digital migration’ we are able to spread the ideas of EMEE and put them also in practice. The paraflows exhibition and the symposium deal with the very recent topic of migration in its multiple facets from data migration to the migration of people, ideas and objects. The topic of our LAB. TALK is a general overview on the EMEE-project and on the concept of the ‘Change of Perspective’ but also an invitation to the wonderful world of Zeigerpointer.
EXHIBITION ‘ZEIGERPOINTER. THE WONDERFUL WORLD OF ABSENCE’
Exhibition in the Nomad Museum VSL/Lindabrunn with our selected object the exemplary unit: the Zeigerpointer. In cooperation with the students of ‘Exhibition Design’ of the university of Applied Sciences the FH JOANNEUM in Graz the exhibition is developed and put on display in Lindabrunn. The Zeigerpointer (a German-English word-mix tautology) is depicted in a series of twelve oil paintings. They were commissioned by monochrom and painted by Chinese copy painters in Dafen. The templates for the oil paintings were local newspapers clippings showing crime scenes in which the witness was shown pointing to a place where the incident took place to underline the evidence of occurrences. Such photographs can often be found in local newspapers as visual proof of the written words. Pointing to formerly existing or virtual objects assigns meaning. Paintings and sculptures showing people pointing, for example in Leonardo da Vinci ’s (1513-16) depiction of St. John the Baptist pointing to heaven or Napoleon pointing the way on ‘Bonaparte Crossing the Alps at the St. Bernard Pass’ by Jacques-Louis David (1800-1801), can be found very often throughout European art history from Christian iconography to the present. Pointing itself is a gesture intended to direct and change the common perspective of where the recipient should focus his/her attention and to make the absent visible and believable.
The exhibition will be open from April 16th 2016, until May 29th 2016.
Flyer EuroVision Lab. in Austria [DOWNLOAD]